Communications
Communication
Objectives
Instill and
maintain public confidence in the nation’s public health
system – and its ability to respond to and manage a smallpox
outbreak – by providing accurate, rapid and sufficient information.
Communications objectives include:
- Minimizing,
as much as possible, public panic and fears related to smallpox.
- Rapidly provide
the public, healthcare providers, policy makers, and the media
access to accurate, consistent and comprehensive information.
- Address,
as quickly as possible, rumors, misperceptions and inaccuracies.
National
Guidance
National health
agencies should assist their counterparts at the different levels
of government in preparing for their communications needs. They
should help their partners effectively educate the public, health
care professionals, policy makers, partners, and media about smallpox
disease, smallpox immunization issues (including vaccine safety),
and the health strategies that may be used prior to a confirmed
case or outbreak (such as, isolation and quarantine).
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