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Strategic Planning Using an Intranet to Facilitate Participation and Communication
This electronic demonstration visually describes how a library's Web-based Intranet was used to involve library staff in its strategic planning process. The UT Southwestern Medical Center Library is a large academic medical ...
Email Marketing for Libraries
The possibilities of using electronic mail for marketing library services and products are enormous. This new venue offers an innovative, inexpensive, timely, and easy-to-distribute means of promotion. An exploration of ...
It's a Whole New Ball Game: Pitching the Electronic Journal in the Medical Library
In the library ball park, think of the journal as a baseball. Until recently, we have pitched our best and only weapon: the fast ball, or the paper journal. We know the rules for the paper journal and can pitch it the right ...
A Comparison of the Characteristics of the Most-Linked and Least-Linked Academic Medical Library Web Sites
There seems to be a great disparity in the number of links to the Web sites of the 125 academic medical libraries in the United States. Some, like Harvard Medical School, have over 4,000 links to their site. Others, like ...
Getting the News Out: Promoting the Library with an Email Alert Service
Email is a new marketing tool for libraries that offers an innovative, inexpensive, timely, and easy-to-distribute means of promotion. In 1998 the Marketing team of our library decided to explore the possibilities of email ...