Browsing by Author "Ramos, Therona"
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Item Creating a Centralized Data Repository(2008-10) Carpenter, Scott; Chapa, Kay; Harker, Karen; Minzenmayer, Tracey; Ramos, Therona; Thompson, Laurie; Thompson, Pamela; Turner, Antoinette; Kainerstorfer, CameronItem Proving Value and Preserving Staff Sanity: A Centralized Data Repository(2008-10) Chapa, Kay; Kainerstorfer, Cameron; Carpenter, Scott; Harker, Karen; Minzenmayer, Tracey; Ramos, Therona; Thompson, Laurie; Thompson, Pamela; Turner, AntoinetteItem Redesigning a Library's Organizational Structure 1(Association of College and Research Libraries, 2005-01) Higa, Mori Lou; Bunnett, Brian; Maina, Bill; Perkins, Jeff; Ramos, Therona; Thompson, Laurie; Wayne, RichardThe evolution from print to electronic resources and services continues to pose significant challenges for academic libraries.This article presents a systematic, evidence-based approach to guide this transition, which resulted in an exhaustive reorganization of library staffing and services. The approach begins with the necessity of accumulating and then evaluating data on staff workloads and responsibilities. At the University of Texas Southwestern Medical Center at Dallas Library, this evaluation revealed that a preponderant amount of time was still spent on print-related activities that were no longer considered to be library priorities.The corrective actions taken to remedy this misalignment are then discussed.Item Theme of the Month Marketing(2002-10) Radley, Herldine; Ramos, Therona; Giles, SharonThe UT Southwestern Medical Center Library Marketing Team decided to focus monthly marketing on one product or library service. Marketing is accomplished by including the information in the library electronic newsletter, a university newsletter, flyers throughout the library, and an electronic banner on some library websites. Some previous months focused on Bindery Services, Intermediated Searches, a new library home page, Education Consults and Group Presentations, Update Client Contact Information, Discover the North Campus Library, LibrarianLive Virtual Reference Service, SciFinder Scholar 2000, Current Protocols and other products. An extensive renovation and redesign of the library was completed in August 2001. It became clear, in this setting, that the various flyers, posters, table tents, and other paraphernalia used to market the library's products and services created an undesirable amount of clutter and disorder. This clutter diluted the message we intended to sent to our patrons. The Marketing Team then took control of the promotional activities, concentrated its efforts to one product or service per month, limited and reduced the number of displays, and standardized the formats of its flyers. The poster will include some examples.Item Theme-of-the-Month Marketing: Here's How(Information Today, Inc., 2003-09) Giles, Sharon; Radley, Herldine; Ramos, TheronaItem To Banner or not to Banner? User Research on a Web Marketing Tool(2003-10) Giles, Sharon; Mayo, Helen; Radley, Herldine; Ramos, Therona; Tan, JosephResearch Award (3rd place - posters)