Email Marketing for Libraries

Date

1998-10

Authors

Giles, Sharon
Crossno, Jon
Perkins, Jeffrey

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Abstract

The possibilities of using electronic mail for marketing library services and products are enormous. This new venue offers an innovative, inexpensive, timely, and easy-to-distribute means of promotion. An exploration of options will include the use of mass distribution, targeted distribution, client databases, in-house library listservs, and e-newsletters. As an example, the development, implementation, and initial results of an email marketing program at UT Southwestern Library will be summarized.

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Citation

Giles, S., Perkins, J., & Crossno, J. (1998, October.) Email marketing for libraries. Poster session presented at the meeting of the South Central Chapter of the Medical Library Association, Fort Worth, TX. Retrieved from http://hdl.handle.net/2152.5/1047

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