Email Marketing for Libraries

Simple item page
dc.creatorGiles, Sharonen
dc.creatorCrossno, Jonen
dc.creatorPerkins, Jeffreyen
dc.creator.orcid0000-0002-1527-6208
dc.date.accessioned2012-07-31T23:30:29Z
dc.date.available2012-07-31T23:30:29Z
dc.date.issued1998-10
dc.description.abstractThe possibilities of using electronic mail for marketing library services and products are enormous. This new venue offers an innovative, inexpensive, timely, and easy-to-distribute means of promotion. An exploration of options will include the use of mass distribution, targeted distribution, client databases, in-house library listservs, and e-newsletters. As an example, the development, implementation, and initial results of an email marketing program at UT Southwestern Library will be summarized.en
dc.identifier.citationGiles, S., Perkins, J., & Crossno, J. (1998, October.) Email marketing for libraries. Poster session presented at the meeting of the South Central Chapter of the Medical Library Association, Fort Worth, TX. Retrieved from http://hdl.handle.net/2152.5/1047en
dc.identifier.urihttp://hdl.handle.net/2152.5/1047
dc.language.isoenen
dc.titleEmail Marketing for Librariesen
dc.typePresentationen

Files

Original bundle

Now showing 1 - 2 of 2
No Thumbnail Available
Name:
emailmarketingposter1.ppt
Size:
173 KB
Format:
Microsoft Powerpoint
Description:
PowerPoint file -- public access
Download
Thumbnail Image
Name:
emailmarketingposter1.pdf
Size:
301.29 KB
Format:
Adobe Portable Document Format
Description:
PDF -- public access
Download

License bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
277 B
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Library Staff Publications and Presentations