Browsing by Author "Crossno, Jon"
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Item Accepting TexShare Cards (in a Medical Library)(2004-03) Crossno, JonOver 500 Texas libraries participate in the TexShare Card program. Panelists, representing public, academic, community college, and medical libraries present summaries of their experience issuing and accepting TexShare cards at circulation desks around the state. The panel shares best practices and offers circulation and reference librarians' ideas for procedures, staff training, and administration of the card program. The program will also feature an update from the TexShare Coordinator. Come learn more about the TexShare Card program from your colleagues. This presentation focuses on the DOs and DON'Ts of accepting TexShare cards in a medical library.Item Email Marketing for Libraries(1998-10) Giles, Sharon; Crossno, Jon; Perkins, JeffreyThe possibilities of using electronic mail for marketing library services and products are enormous. This new venue offers an innovative, inexpensive, timely, and easy-to-distribute means of promotion. An exploration of options will include the use of mass distribution, targeted distribution, client databases, in-house library listservs, and e-newsletters. As an example, the development, implementation, and initial results of an email marketing program at UT Southwestern Library will be summarized.Item Focus on the Forest, Not the Trees: A Checklist for Planning Chapter Meetings(2016-05) Traditi, Lisa K.; Crossno, JonOBJECTIVES: After successfully planning Quint*Essential: Convergence and Collaboration, a meeting of five MLA chapters, the authors share the lessons they learned from their experience. METHODS: Held Oct.12-16, 2014, Quint*Essental was a joint meeting of the Midcontinental Chapter of MLA (MCMLA), Medical Library Group of Southern California & Arizona (MLGSCA), Northern California & Nevada Medical Library Group (NCNMLG), Pacific Northwest Chapter of MLA (PNCMLA), and South Central Chapter of MLA (SCCMLA). After reviewing successes and failures of their multi-chapter meeting, the authors used SurveyMonkey to gather the opinions and advice of other multiple chapter meeting planners. The authors then identified key activities and time-sensitive tasks necessary to planning such a meeting. RESULTS: From this amalgam of information, they created a checklist designed to help future planners, whether for individual or multiple chapter meetings. This checklist also includes a recommended timeline for when essential milestones should be reached. CONCLUSIONS: Holding a multi-chapter meeting, while a daunting task, can be beneficial to chapters and attendees. A vetted planning checklist, along with strong communication, skills with shared decision-making, and effective record-keeping are key components for success.Item Get Them with Humor: April Fools at the Library(2002-10) Giles, Sharon; Crossno, JonOur crafty Marketing team at the UT Southwestern Library recently devised a diabolical plan to get the attention of library users with the use of humor. We decided to risk public exposure and certain humiliation by publishing an April Fools edition of our beloved "Info-Library" e-newsletter. We then cajoled the library staff into using their creatively warped imaginations and submitting their pathetic and even possibly funny library-related scribblings to the cause. The staff rose to the occasion...and to the chance to get published on the Internet. Credit was given whether merited or not. To the Marketing team's great surprise, no actual harm has resulted from this experiment. In fact, the hits on our Library News page in April actually jumped quite dramatically (or should that be comically?) Thankfully, no members of the Marketing team have been forced to resign, and no one has been drafted to write faculty roasts. The Director has also been spared the indignity of that quaint local custom of tarring and feathering. Even that arbiter of medical student humor, the student rag "The Murmur", has loftily ignored our jabs at the students (or are they just biding their time???) Originally, it was thought that it might be necessary to borrow a little library humor from other sources, but evidently all that silliness was just ready to be tapped in the bottom strata of our collective staff minds. Perhaps you too can find treasure in our mistakes...er, examples, and learn to mine your staff for marketing humor. So we herewith on this poster present the jewels from our Motherlode of Silliness for your enjoyment and inspiration. And may the Farce be with you!Item Going Mobile: Laptop Lending in an Academic Medical Library(2003-05) Crossno, Jon; Giles, Sharon; Hooper, NathanPROGRAM OBJECTIVE: As part of a Telecommunications Infrastructure Fund grant, the Information Desk, the library's unified public service point, developed and implemented a laptop lending program to provide more options and flexibility to our clients' information-gathering efforts. SETTING: Academic medical library serving more than 19,000 primary clients in an urban location. Participants: Faculty, staff, and students of the medical center and its affiliated institutions. PROGRAM: A total of twelve laptops were initially made available as part of the lending program. Eight laptops were available at the main library, and four were at the smaller, research-support library. Each laptop came equipped with a battery pack (providing up to three hours of work time when fully charged) and a CD-ROM drive. The following accessories were also provided to clients at checkout: laptop case, power cord, 3.5" floppy drive, a connector cable for the floppy drive, and an instruction sheet. The program was initially promoted through articles in email and print newsletters, posters, and PowerPoint slides shown on the library's new marketing kiosk using an Iomega Fotoshow device. MAIN RESULTS: Checkout statistics will be used as the primary indicator of the program's success. Preliminary results indicate that use of the laptops is increasing. More laptops have been purchased to meet increasing demand. An evaluation survey will also be administered to laptop users to determine what is most used. CONCLUSION: The initial setup of the laptops involved defining a list of basic programs to offer and developing a method to easily "clone" the basic setup to each laptop. Ongoing issues include developing a schedule for laptop maintenance (e.g., virus scanning software and updates, operating system integrity, recloning the basic setup periodically, etc.) and providing access to the campus wireless network.Item Harnessing the Power of ORCID On Campus: ORCID Integration Lessons Learned(2019-05-07) Scott, Jane; Crossno, JonCollaboration and open communication about the project proved to be valuable in progressing the project along and holding people accountable to various tasks needed to make this process successful. We are exploring various promotional strategies and determining long range onboard training requirements and campus requirements for ORCID iD inclusion in campus scholarly activities like poster sessions. We are also monitoring and reporting enrollment trends.Item Hidden Opportunity: The Advantages of Synchronizing Multiple Knowledge Bases(2024-03-05) Gross, Emily; Somma, Soley; Crossno, JonThere are many advantages to synchronizing your knowledge bases that benefit your library. However, with reduced staff, the rapid changes across e-Resources, and working with multiple vendors, synching knowledge bases can seem daunting. Panelists will share why and how they chose to synchronize knowledge bases to support their library's strategy.Item Imagining Web Content as an Investment(2007-10) Crossno, Jon; Gonzalez, KellyQUESTION: Libraries experience challenges in effectively identifying and evaluating free Web content and managing the delivery of both free and fee-based Web content to clients. Regardless of how delivery occurs, human involvement is still essential in both the evaluation of resources and the oversight of the management process. SETTING: An academic health science center serving a large urban population. METHOD: In 2003 the library conducted an internal reorganization of staff to better respond to client needs and deal with a growing reliance on electronic/digital resources and services, and the library performs an annual assessment to make adjustments, if necessary. During the most recent assessment, a serious deficiency was identified by staff: no effective management of free and fee-based content being provided to clients through the Library's Web site. MAIN RESULTS: Oversight of the content management process was deemed essential, and an internal position of Web Content Coordinator was created that would oversee the entire management and delivery of Web site content, with advice from a new Web Content Team (WCT). Team members were selected based on job responsibilities or involvement in other library teams or service functions. CONCLUSION: The WCT meets twice a month and reviews new resources (with descriptions) to be added to the library's Web site, reviews and suggests subject headings, and reviews and revises the workflow to add content to the library's Web site. The WCT also helps coordinate and publicize trials and provides feedback to "re-promote" existing purchased content in the library's electronic collection.Item In Search of a Theme: How to Market Services through Graphic Design(2002-10) Crossno, Jon; Perkins, Jeff; Tan, Joseph; Wilder, LauraThe Information Resource Center (IRC) of the UT Southwestern Medical Center Library decided as part of a visioning exercise in Fall 2000 that developing an online, real-time virtual reference service for our affiliated clients was both extremely important and highly desirable. After investigating several potential products, we eventually licensed with Library Systems & Services, LLC (LSSI) to use their Virtual Reference Desk software. However, once the purchase was complete and all the contracts were signed, the need to market the new service became our next priority. While we developed a detailed marketing plan for the service that did include both flyers and newsletter articles, this poster focuses specifically on the effort we made to market the service on the Library's Web site. To get started, we had to consider some very basic but essential concepts of graphic design: purpose, design specifications, and limitations of images; "branding" of similar services; and delivery and placement of images. Initially, a single, static Web page was developed to provide a single Web service point for several similar services, and the new page was "launched" at the same time as the new service. However, because of low response or interest, a second tier of Web graphic marketing was implemented with a slight change in design and wording to clarify the service, which eventually increased point-of-use availability to the most important Library Web pages.Item Institutional Repository--Journal Article Information for Authors(2018-11-29) Library staff; Crossno, JonThis document covers information about compliance with journal publishers for authors, and information about supplemental data deposits. Last reviewed/edited: 12/13/2018.Item It's a Whole New Ball Game: Pitching the Electronic Journal in the Medical Library(1998-10) Crossno, Jon; Judkins, TimothyIn the library ball park, think of the journal as a baseball. Until recently, we have pitched our best and only weapon: the fast ball, or the paper journal. We know the rules for the paper journal and can pitch it the right way every time. However, as electronic journals have become more common and are available in several formats and combinations, we can now add a few more pitches to our repertoire: the knuckle ball, or the electronic journal; the curve ball, or the paper plus the electronic journal subscriptions; and the slider, or a variety of archival options for paper and electronic subscriptions. Electronic journals bring additional benefits to the game. No longer will the game be played within the walls of the library ball park. Remote access is possible through a variety of availability options and pricing schemes. No longer will the copyright law umpire make decisions based on rules limited by the paper subscription cost. Site licenses both complement and add to the rules of the game. To continue to attract our fan clients, the library team management must recognize these enhancements and make changes in our tactics. This paper surveys the rapidly changing electronic journal environment by discussing access, pricing strategies and multiple source availability. The management changes which must be made to accommodate the electronic journal into the rules of the library ball game will be forecast.Item The Koha Experience: An Academic Library Perspective(2017-02-15) Crossno, Jon; Kainerstorfer, CameronWhat was it like to transition to Koha from a proprietary ILS in an academic library? Hear perspectives on staffing needs as well as what it is like working with an open source vendor and the cost differences associated. How flexible is Koha when it comes to integrating campus-wide systems and 3rd party products?Item Making ORCID Work for All: Evaluating Graduate Student ORCID iD and Scopus ID Usage and Citation Results for Administrative Reporting(2019-10-15) Scott, Jane; Crossno, JonPURPOSE: The purpose was to evaluate the current efficacy of ORCID iDs in Scopus by comparing citation information from ORCID and Scopus ID records SETTING/PARTICIPANTS/RESOURCES: Spreadsheet of current and recently matriculated graduate students (626) from our institution for citation count report. METHODOLOGY: Analysis and compilation of Scopus and ORCID author and citation search results, as well as existing linked ORCID iDs from campus database. RESULTS/OUTCOMES: 1. 17.5% (109) of students have a reliable, ORCID iD primary source for current citation(s), greater or equal to Scopus results 2. At least 88% (443) have active Scopus ID records (includes 96 from Question #1 with "equal to Scopus" designation) 3. 10% (62) have no citations to report (no Scopus ID and blank/ no ORCID account) 4. 17% (106) had multiple Scopus ID matches and ORCID name matches, requiring further clarification 5. 36% (227) of students had ORCID accounts registered with the institution 6. 31% (195) of students had distinct name matches/information with ORCID accounts not registered with the institution DISCUSSION/CONCLUSION: Only 9% of graduate students have an active ORCID record that campus Information Resources (I.R.) could pull current citation information from. At least 88% of graduate students have Scopus IDs that could be pulled by I.R. Therefore, Scopus IDs are currently more reliable for obtaining citation information for reporting with author order. Whereas some non-Scopus APIs in ORCID provide helpful month publication date data. Educational materials/training on various ID linking practices in databases and using APIs within ORCID is recommended.Item Meeting Registration Simplified: Using RegOnline to Soar Above the Clouds(2008-10) Crossno, JonDuring Spring 2007 the SCC Registration Task Force investigated options for improving the collection and management of the Chapter's annual meeting registrations and events. After reviewing several software products, the task force eventually selected RegOnline (http://www.regonline.com) as the most likely to meet the Chapter's needs, and the SCC/MLA Executive Board approved the use of RegOnline during the 2007 Annual Meeting in Albuquerque, New Mexico. The 2008 Local Arrangements Committee was the first to configure and use the software, which has simplified the management of meeting registrations. Many routine tasks that had been performed manually or required extensive modifications are now performed almost automatically. Total attendance figures for registration categories and events are now visible at a glance. Custom views can be quickly created using filters and reports to share information with other committee members. Accounting tasks are handled seamlessly through simple HTML views, and all transactions can be easily exported as Excel files. Attendees at this session will get an inside look at the registration system and its various functions. Future meeting planners are strongly encouraged to attend.Item Promoting the Library by E-Mail Alert Service(Information Today, Inc., 2000-04) Giles, Sharon; Crossno, JonItem Transformational Skills in a Perpetually Changing Information Landscape(2006-05) Bunnett, Brian; Crossno, Jon; Lee, ReginaQUESTION/SITUATION: Librarians, at some point in their careers, are certain to take on responsibilities that are of an altogether different character from any of their previous work experiences. This paper will report on the need for information professionals to utilize transformational skills in a perpetually changing information landscape. SETTING/PARTICIPANTS/RESOURCES: Each of the authors has experienced change within an individual library setting, between types of libraries, and in geographical locations. By examining their personal experiences when they changed job titles, task requirements, and/or career paths, they determined skills and competencies not acquired in graduate school or subsequent professional development were often needed to effectively manage the change. METHODS: Several library associations have produced "core competencies" that are transferable from position to position, but many of these are transactional (i.e., task-oriented) in nature and are typically learned in library school or on the job. However, transformational skills (i.e., change-oriented) are also needed and should be emphasized, especially in a library environment that is evolving so rapidly. Examples of transformational skills include lifelong learning, adaptability, flexibility, openness, creativity, and initiative, which often are either learned haphazardly or ignored altogether. MAIN RESULTS: Future discussions of core competencies should address both transactional and transformational skills, especially those not learned in library school. To identify a starting list of such skills, a brief survey was distributed to targeted groups of local librarians, and the results will be reported. CONCLUSION: The authors hypothesize that core competencies for medical librarianship, including both transactional and transformational skills, should be developed. More detailed research is warranted to generate a complete list of skills. This could also have implications for broader areas of librarianship.Item UT Southwestern Institutional Repository--FAQ(2013-04-16) Library staff; Crossno, JonThis document covers some frequently-asked questions about the UT Southwestern Institutional Repository. Last reviewed/edited: 4/25/2024.Item UT Southwestern Institutional Repository--Items(2013-04-16) Library staff; Crossno, JonThis document outlines procedures for adding new items. It covers minimum metadata and access requirements, additional item enhancements, file considerations, and visibility. Last reviewed/edited: 12/13/2018.Item UT Southwestern Institutional Repository--New Collections(2013-04-16) Library staff; Crossno, JonThis document outlines basic criteria for new collections (including stakeholders) in the UT Southwestern Institutional Repository. Last revised/edited: 12/13/2018.Item UT Southwestern Institutional Repository--Organization(2013-04-16) Library staff; Crossno, JonThis document provides an overview on how the UT Southwestern Institutional Repository is organized. Communities, subcommunities, collections, items, and files are summarized. Last reviewed/edited: 12/13/2018.